AZT, Safe Sex, and a "Widow's" Story: A Content Analysis of Aids Coverage in The Advocate, 1981-2006

 
 
 
 

AZT, Safe Sex, and a "Widow's" Story: A Content Analysis of Aids Coverage in The Advocate, 1981-2006

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Title: AZT, Safe Sex, and a "Widow's" Story: A Content Analysis of Aids Coverage in The Advocate, 1981-2006
Author: Tian, Yi
Description: While studies of mainstream media's AIDS coverage are adequate, an extensive literature review revealed few studies that empirically examined the AIDS coverage in the gay press. The primary significance of this study lies in the fact that it is the first content analysis to examine the AIDS coverage in a prominent U.S. gay publication, for a 26-year study period from 1981 to 2006. After analyzing 417 stories on AIDS from The Advocate, this study found a dramatic drop both in number and length of The Advocate's AIDS stories in the late 1990s and 2000s. Medical and health care, personal, and gay culture were the most frequently covered topics. While personal coverage remained steady throughout the years, medical and health care coverage declined sharply in the late 1990s and 2000s, and gay culture received increasing coverage across time. Unlike in the mainstream media, celebrities did not generate much AIDS coverage in the gay magazine. This study also found AIDS and gay activists as the dominant sources in the gay publication's AIDS coverage, followed by medical and scientific sources, and unaffiliated individuals. The Advocate generally embraced safe sex with a limited number of exceptions. It did not downplay or deny the threat HIV posed to the gay community.
Permanent Link: http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1198244418
http://hdl.handle.net/2374.OX/13584
Date: 2007

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