Application of the ZMET Methodology in an Organizational Context: Comparing Black and White Student Subcultures in a University Setting

Now showing item 1 of 1

Title:	Application of the ZMET Methodology in an Organizational Context: Comparing Black and White Student Subcultures in a University Setting
Author:	Vorell, Matthew Stanley
Description:	The need to understand organizational cultures has increased in recent decades. Traditional research methods such as questionnaires and surveys gather quantitative data quite well but have been shown ineffective in thoroughly analyzing the qualitative data endemic to an organization’s culture. The Zaltman Metaphor Elicitation Technique, a qualitative interview protocol, produces an aggregate construct map that consists of the most important constructs and relationships between constructs mentioned by a particular sample. This study used the ZMET to analyze two samples of students (one of black females and one of white females) on a midsized Midwestern college campus. The respective construct maps for each sample indicate that both groups have very different mental and emotional perceptions of their experience at the university, especially in regards to the social scene, competition for relationships, as well as feelings of attachment to the university.
Permanent Link:	http://rave.ohiolink.edu/etdc/view?acc_num=miami1059150389 http://hdl.handle.net/2374.OX/19131
Date:	2003

Files in this item

Files	Size	Format	View
There are no files associated with this item.

Now showing item 1 of 1