A STUDY OF BUSINESS-TO-BUSINESS ELECTRONIC MARKETPLACE USAGE FROM THE BUYER PERSPECTIVE

 
 
 
 

A STUDY OF BUSINESS-TO-BUSINESS ELECTRONIC MARKETPLACE USAGE FROM THE BUYER PERSPECTIVE

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dc.contributor.advisor Le, Thuong T. en_US
dc.contributor.author Truong, Dothang en_US
dc.date.accessioned 2008-07-10T17:57:11Z
dc.date.available 2008-07-10T17:57:11Z
dc.date.created 2004 en_US
dc.date.issued 2008-07-10T17:57:11Z
dc.identifier.uri http://rave.ohiolink.edu/etdc/view?acc_num=toledo1090001366 en_US
dc.identifier.uri http://hdl.handle.net/2374.OX/19363
dc.description Business-to-Business (B2B) Electronic Marketplaces (EMs) have emerged in different industries, supporting the exchange of goods and services of different kinds and promising a huge market potential. However, the rapid rise and sharp fall of EMs within a few short years raises the question about EM usage. Although EMs represent a fast growing segment, firms are still reluctant to utilize them for purchasing. This research represents one of the first large-scale empirical efforts to explore the EM usage from the buyer perspective. Based upon a comprehensive literature review, a research model was developed proposing four primary factors that have significant impacts on extent of EM usage: expected benefits of EMs, perceived risks of EMs, purchasing situations, and e-business readiness. Valid and reliable measures of the constructs were developed and the instrument development process involved structured interviews, a pilot study, and a large-scale survey. The large-scale survey yielded 359 responses from purchasing professionals. Rigorous statistical methods were used to assess and validate the constructs. The methods used were: confirmatory factor analysis and reliability analysis. The research findings supported the hypotheses that there is a positive relationship between expected benefits and extent of EM usage, a negative relationship between perceived risks and extent of EM usage, and a positive relationship between purchasing situations and extent of EM usage. In addition, the findings also supported the moderating effect of e-business readiness. This research has some important implications for practitioners. This research provided companies a clear understanding about the expected benefits and perceived risks of EMs, the role of purchasing situations, and the moderating effect of e-business readiness. Moreover, the planned comparison enables the buyers to choose an appropriate type of EMs to participate in based upon their own expectations, risk perception, and purchasing situations. en_US
dc.format application/pdf en_US
dc.format 209p. en_US
dc.rights unrestricted en_US
dc.rights Copyright and permissions information available at the source archive en_US
dc.subject E-Marketplace Usage en_US
dc.subject Buyer Perspective en_US
dc.subject Expected Benefits en_US
dc.subject Perceived Risks en_US
dc.subject Purchasing Situations en_US
dc.subject E-Business Readiness en_US
dc.title A STUDY OF BUSINESS-TO-BUSINESS ELECTRONIC MARKETPLACE USAGE FROM THE BUYER PERSPECTIVE en_US
dc.type Electronic Thesis or Dissertation en_US
dc.degree.name PhD en_US
dc.degree.level doctoral en_US
dc.degree.discipline Manufacturing Management en_US
dc.degree.grantor University of Toledo en_US
dc.contributor.publisher University of Toledo / OhioLINK en_US

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