A Community-Based Social Marketing Campaign to Green the Offices at Pacific University: Recycling, Paper Reduction, and Environmentally Preferable Purchasing

 
 
 
 

A Community-Based Social Marketing Campaign to Green the Offices at Pacific University: Recycling, Paper Reduction, and Environmentally Preferable Purchasing

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dc.contributor.advisor Wergin, Jon en_US
dc.contributor.author Cole, Elaine J en_US
dc.date.accessioned 2008-07-07T02:31:45Z
dc.date.available 2008-07-07T02:31:45Z
dc.date.created 2007 en_US
dc.date.issued 2008-07-07T02:31:45Z
dc.identifier.uri http://rave.ohiolink.edu/etdc/view?acc_num=antioch1196103329 en_US
dc.identifier.uri http://hdl.handle.net/2374.OX/4051
dc.description This study describes a community-based social marketing (CBSM) research project to bring awareness and behavior change around paper reduction, recycling, and purchasing of environmentally preferred products (EPP) at a small liberal arts university in the Pacific Northwest. A university-wide green office campaign was designed and implemented over a semester. Components of the multiple methods research study were pre-postsurveys, purchasing reports, a recycling study, and a waste audit. The results provide examples and insights into specific community-based social marketing tools that helped foster environmental behavior change. The paper also presents suggestions for future CBSM sustainability efforts at other universities. The electronic version of the dissertation is accessible at the Ohiolink ETD center http://www.ohiolink.edu/etd/ en_US
dc.format application/pdf en_US
dc.format 214p. en_US
dc.rights unrestricted en_US
dc.rights Copyright and permissions information available at the source archive en_US
dc.subject community-based social marketing en_US
dc.subject recycling en_US
dc.subject paper reduction en_US
dc.subject environmentally preferable purchasing en_US
dc.subject higher education en_US
dc.subject behavior change en_US
dc.subject mixed method study en_US
dc.subject greening en_US
dc.title A Community-Based Social Marketing Campaign to Green the Offices at Pacific University: Recycling, Paper Reduction, and Environmentally Preferable Purchasing en_US
dc.type Electronic Thesis or Dissertation en_US
dc.degree.name PhD en_US
dc.degree.discipline Leadership and Change en_US
dc.degree.grantor Antioch University en_US
dc.contributor.publisher Antioch University / OhioLINK en_US

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